A second extraordinary personality for Copper Branch!

Published on May 29 2019 | Press, News

Montreal, May 28, 2019

The vegan restaurant chain Copper Branch is launching the second creative execution of its recent advertising campaign.

After Jesperi Kotkaniemi, Montreal Canadiens player, the second extraordinary personality to partake in the campaign is professional tennis player Bianca Andreescu, World No. 23 on the WTA tour and 2019 BNP Paribas Open Champion. Her participation was made possible thanks to the collaboration of the MVP Group, an agency specialized in partnerships with professional athletes and sports legends, and Bianca’s representation agency, Octagon. Designed by Generation Agency, the concept draws a parallel between extraordinary personalities who are destined for a great future and extraordinary food.

Designed by Generation Agency, the concept draws a parallel between extraordinary personalities who are destined for a great future and extraordinary food. To feed our ambitions, a healthy diet is required.
To be at the top of its form, Copper Branch supports these people in their quest to become extraordinary with extraordinary food 100% made from plants. “ Considering Bianca’s athletic potential, talent and determination in her sport, this collaboration with Copper Branch was an obvious fit as it coincided with the brand’s inherent values in always offering its best in a competitive environment ”, says Pierre Gagnon, associate at Generation Agency.

The campaign featuring Jesperi Kotkaniemi will be broadcasted only in Quebec, whereas the one with Bianca Andreescu will be broadcasted in the English part of Canada.

About Copper Branch

Founded in 2014 in Montreal and boasting 50 restaurants in Quebec, Ontario, Alberta, the United States and France, Copper Branch (
is the largest vegan restaurant chain in the world. The 100% plant-based menu serves the company’s mission: to provide the community with quality whole foods
in the fast food industry with an environmental focus. The dazzling progression is undeniable with the opening of new franchises every week.

About Generation

Generation ( offers integrated communication services. Its experienced team operates in an environment where new technologies and advertising by traditional vehicles come together. This versatile team is able to carry out any type of project, be it marketing strategy, advertising creation, branding, print or electronic production, promotion or web design and Web programming.


Advertiser: Andrew Infantino, Richard Hebert, Copper Branch
Account services: Stéphanie Carbonneau, Sandrine Choinière, Pierre Gagnon
Creation : Nicolas Sylvain, Pierre-Olivier Gravel, Pierre Gagnon
Media : Jasmin Provost
Production house : Productions Film Truck
Producer : Marc-Antoine Lambert, Alexandre Caron
Director : Guillaume Simard
Director of photography : Guillaume Shea-Blais
Edit: Maxime Aubert
Color grading: Simon Boisx
Visual effects: Étienne Bergeron
Sound: Pierre-Olivier Rioux, Lamajeure
Music: Louis-Philippe Quesnel
Athlete representation: Jonathan Dasnieres de Veigy, Octagon et Simon Arsenault, Groupe MVP

Pierre Gagnon
Vice President Strategy – Generation
514 521-3300, extension 242